This session covers what’s in the vertical search algorithms for local, images, news, shopping, etc. and how can you optimize content to reach the top of these results.
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SEO Tactics for Vertical Search Inclusion & Rankings
SEOmoz Expert Training — Seattle, WA
Link Building Basics
Search Engine Strategies — San Jose, CA
Discover how search engines rely on link analysis as an important component for rank web pages. Learn also how to increase traffic to your site by building quality links in an appropriate manner.
Moderator:
Mike Grehan, Global KDM Officer, Acronym Media
Speakers:
Michael Gray, President, Atlas Web Service
Jeff Quipp, President & CEO, Search Engine People
PJ Fusco, Natural Search Director, Netconcepts
Jody Farmer, VP, Strategic Marketing, CreditCards.com
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Sitemaps and Webmaster Tools
SEOmoz Expert Training — Seattle, WA
When and how to effectively use the tools from Google Webmaster Central, Live Search Webmaster Center, and Yahoo Site Explorer.
Why Sitemaps shouldn’t be necessary (and why to sometimes use them anyway)
Speakers:
Rand Fishkin, CEO, SEOmoz
Stephan Spencer, Founder & President, Netconcepts
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Elite Site Architecture for Enterprise, E-Commerce and Micro-Targeted Domains
SEOmoz Expert Training — Seattle, WA
The link and content structure of a website is critical to achieving full indexation and maximizing potential rankings. This session will cover specific strategies for link distribution, content organization, and controlling & flowing PageRank/link juice.
Speakers:
Rand Fishkin, CEO, SEOmoz
Stephan Spencer, Founder & President, Netconcepts
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More Customers, Fewer Costs: Why Marketing to the “Long Tail” Makes Sense
Search Engine Strategies — San Jose, CA
This session will address how marketers utilize the long tail of the Internet and search engine marketing to identify and reach consumers who are interested in what a company has to offer, but don’t fit the traditional definition of the demographic audience. The end result is a more strategic, cost-effective search marketing campaign. We’ll discuss the “long tail approach” from a tactical standpoint, including strategies that fit the users of this emerging market, as well as examples of why this works in terms of increasing sales.
Highlights of the presentation include:
- Keywords: Capturing consumers with tail
- The power of secondary search engines
- Case study examples of the concept “in action”
Moderator:
David Szetela, CEO, Clix Marketing
Speakers:
Mary Bowling, Senior SEO, Blizzard Internet Marketing, Inc.
Brock Purpura, CEO, Etology
Aaron Shear, Partner, Boost Search Marketing
Stephan Spencer, Founder & President, Netconcepts, LLC
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SEO Mistakes Most Bloggers Make
WordCamp — San Francisco, CA
From title tags to internal linking, from optional excerpts to rel=nofollow, this session covers the biggest search engine optimization mistakes WordPress bloggers make, and how to fix them.
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Google: Search Engine Optimization
Stanford University Tech Briefings — Stanford, CA
During this rich presentation, spanning SEO (Search Engine Optimization) fundamentals as well as advanced tricks and tactics that only the elite SEO experts know, you’ll learn how to:
- Check your “Google Pulse”
- Estimate missed opportunity costs
- Ensure Google crawls 100% of your site, including dynamic pages
- Design your pages to dominate rankings
- Avoid getting banned by Google
- Wield invaluable SEO tools you’ve not yet heard of
- Build high-quality links from trusted sites, and boost your PageRank along with your rankings
- Prepare for changes to come
- …and so much more!
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Web 2.0 & Search Engines
SES Toronto — Toronto, Canada
An overused and amorphous term, “Web 2.0″ nonetheless encompasses an evolutionary shift from the typical web user experience of a decade ago. Some aspects of the “new” web environment are great for improving your search traffic. Other developments may lead you to make serious SEO errors. Among other things, Web 2.0 is about new user interface designs that speed up user actions with techniques such as AJAX (Asynchronous Javascript and XML), which allow users to perform operations nimbly without loading a new HTML page. This session will cover AJAX, CSS, user-generated content, and other new trends in web design and user experiences that may require a re-think of your SEO strategy.
Speaker:
Chris “Silver” Smith, Lead Strategist, Netconcepts
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Social Media Success
SES Toronto — Toronto, Canada
One of this year’s panelists promises that search marketers have the potential to “own” the social media marketing space because of search’s inherent bias towards ROI measurement. Panelists will focus on defining different measures of success, and exploring case studies of social media campaigns that worked to help clients get rich, famous, and better-looking.
Speakers:
Cam Balzer, Director of Search Strategy, Performics Inc.
Stephan Spencer, Founder and President, Netconcepts, LLC
Marshall Clark, Director of Search, Organic
Liana Evans, Director of Internet Marketing, KeyRelevance
Marty Weintraub, President, aimClear
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Web Site Design Spotlight: Live, On-the-spot Critique of Retailers’ Sites
Internet Retailer 2008 — Chicago, IL
A team of long time e-commerce experts will provide live reviews and makeovers for sites from the audience members. Retailers in the audience will be asked to bring search marketing, user experience, e-commerce strategy and other design questions to this session where experts will view the sites in question and provide answers to fix what ails their web sites. Audience members who volunteer their sites for critique will receive a $25 Starbucks gift card.
Panelists:
Lauren Freedman, President, the e-tailing group
Stephan Spencer, President, Netconcepts
Amy Africa, President, Eight by Eight
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